Ad spend that pays for itself.

Find what actually sells.

A store can get clicks without getting customers. FacileWear needed to learn which offers, creatives, and budgets turned ad spend into purchases at a cost that made sense.

That meant testing methodically, rather than guessing, and reading results in terms of purchases and return, not just impressions.

The goal was a clear answer to one question: which ads earn their budget?

Test, measure, scale what works.

We ran separate campaigns for different offers and formats, compared cost per purchase and ROAS, and moved budget toward the strongest performers.

Campaigns built around the bundle.

Campaigns ran with daily budgets from Rs650 to Rs2,000, including a seasonal Eid campaign and a retargeting campaign for returning visitors.

Each campaign had a clear purpose, which made the results easy to compare in Ads Manager.

Clear winners, and room to scale.

Across the eight main campaigns shown in Ads Manager, the account recorded 525 website purchases from roughly Rs338,000 in spend. The largest campaign, CBO Bundle 4, reached 188,009 people and produced 164 purchases.

Bundle-led creatives consistently delivered the lowest cost per purchase, giving a clear direction for future budgets.

Bundles beat single products, and the data showed it.