Technical depth, made easy to explore.
Surfactant Chemicals Company needed a website that explains complex products clearly and lets its own team manage the content. We designed and built the site, the content structure, and the admin panel behind it.
Live
surfchem.co.uk
CMS
Team-managed content
Full-stack
Design to backend
Make technical products easy to find and understand.
A specialty chemicals company has a lot to explain: product ranges across agrochemicals, paints, and trading chemicals, plus formulation guidance, white papers, and sustainability commitments.
Customers needed to find the right product and information quickly, and the internal team needed to update all of it without a developer.
The website had to serve technical buyers and give the team full control of its content.
Organise the knowledge, then design around it.
We mapped the company's content into clear sections and defined how visitors move from learning about the business to requesting a sample or getting in touch.
Clear content structure
Separate products, formulation guides, news, white papers, and company information so each is easy to find.
Industry-focused journeys
Guide agrochemical, paint, and trading chemical customers to the products that matter to them.
Team-managed content
Give the company an admin panel to update the site without touching code.
A fast front end with a full CMS behind it.
The public website is built in Next.js, with a FlutterFlow-powered backend and an admin panel that makes the whole site CMS-compatible.
Visitors can browse products and technology, read formulation guides and resources, request samples, and contact regional teams. The company can manage that content itself.
Products and technology
Structured product pages and a technology portfolio that are easy to browse and search.
Formulation guides and resources
A knowledge hub with formulation guides, news, and white papers.
Admin panel
A CMS where the team manages content, with sign-in for authorised users.
A site the company can run itself.
Surfactant Chemicals Company now has a live website that presents its products and expertise clearly, with a CMS that lets the team publish and update content on its own.
Live
surfchem.co.uk
CMS
Team-managed content
Full-stack
Design to backend
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